Tuesday, 26 January 2016

Discount Instead Of Marketing

How do you get customers from rivals using skillful marketing by not competing for a cheaper price or to the bad reputation of bringing to have to try? Discount instead of marketing the solution ...

The price reduction and of generating bad news has its drawbacks. A real hard to seduce a regular customer, these customers can only have a cheaper price or a bigger discount if the product has been so ridiculously cheap that the 'idiot is well worth it. "

Not good for you, if you are a customer you need to undress completely, especially if it to be with you haggle. With this method, you can convert into Customers only those people who are particularly price sensitive, and they are only to customers until they find a 2ft-tal cheaper than you company.

Those who cling to it because of the money will not be more expensive to buy higher-margin products, only then looking for the cheapest, smallest margin products.

Another successful method is not very intuitive but if the competition, the work, the products are shown in a bad light a prospective client the other disappointed customers of the company or from a bad move.

Think about it, you go to buy the camera, the first store of the seller starts talking about how expensive and of poor quality rivals the available machines. You at the moment only employs, not the seller or the manager problems, in fact it may be just out of curiosity it also visiting the "notorious competitor" who has not even know, and to obtain a good machine if, despite the bad news, but there are spent in money, the seller acquired the competitor is a scheming client and made ​​himself a bad advertisement.

You do not have to wait until they get other clients for your business if you're tempting them. Think about what kind of services you can offer, which you will almost cost nothing, and which will not be able to resist.

Write an article about how a sound system, a real knowledge only provides an average of 20% without a proper setting, or a serious and theoretically efficient heating system can be inefficient without the proper settings or using no good system.

Offer them a free system assessment, option that makes your readers, saving money, will protect themselves, or which bring out your existing products from the maximum, what has not been able to, but the money has been issued for it, let the heating system, car stereo, computer, air conditioner, or even a serious bicycle.

You can write done "horror stories" that a failure to maintain or adjust an already bad the damage caused by your clients.


Discount Instead Of Marketing
Discount Instead Of Marketing

Throw a common problem that the ownership feeling among your customers, these certainly are plenty, because in their own specialist in your area almost every day you meet them, and to submit a solution, to offer to your company scans free of charge, you set up a system, or a care giver customized advice, which he can profit galore.

You are really lucky if these things can be brought to the store the customer is also otherwise help him over the phone if you need to go out, Discuss the problem to see plenty of advice and tips.

What happens then?


The competition involved a shocked clients that do not receive and will feel like to thank you for having helped him get shot of on the other hand, it begins to make sure that you are an expert on the topic of bad reactions mentioned examples.

Watch out! Do not promote here in any case, do not put bad comments on your system, or the concurrent work of the products. They will not fall well when disparaging the things being sold out money even if a cheap product is really weak.

You do not see you, that you actually say to throw trash on the product or the system. In fact in mind also that you or your competitors, be a knowledgeable friend.

If sufficiently the topic, you benefits that you can acquire products they offer, and warn that it may with the problems and expenses, if that, to do this, or you buy.

And one more tip! Try to get the emotions to impress, do not tell me to "Take a twice as high performance pump, because it will be better," but it is more effective than text, "Should not this too worry about heating bills, if the pump this out for replacement." Your client does not get excited about twice the performance of the pump, but a lower heating bill does.

And another plus tip! You can go really sure if the deadline connective purchase.

"You should not worry about this too because of the heating bill, if you do so for the pump replaced and now when you order this week, you can install it free of charge, or give it as a gift, or this ..."   the rest is up to you.

Why is this method better than the usual bad examples?


  • The customer does not buy the competition that compared prices and looked inside you can haggle.
  • This client is able to satisfy itself that really mean to you and your competitors do not.
  • If you do not have to purchase a time-bound, you can wait, we will once be toppan you.
  • Much lower risk than the methods mentioned in the wrong example. Not doing it yourself is bad, this is good publicity.
  • A gift of your customer service, which costs nothing to be nice to you.

It's time to do something about it today statistician better sales, so if you do not have this, then you do it quickly and most importantly begin to advertise!

The Best Marketing Methods

You know what I noticed? (This will be good news for you now.)
The visitor exactly those scored off marketing methods, which will be published in the practice of producing spectacular results extractions.

Why is this good news for you?


Because they do not see the fantasy of competing in tricks that I've tried it in practice, and certainly their effect on the state anno also fell down. They will not replicate them from you, they will go smoothly past them up or conclude that "You've gone from home a little bit."

I created this blog to help you do answer your company's cart to get me good moments, so that you can experience the joy when a modification or a new trick causes the phone rings and they start to come they are interested, who have spent their money elsewhere.

It feels good when you will, you will see the fruits of your work, when you can feel that "now that the drag is worked!"

"We often forget that our journey so far you can go on at least as risky as if you deviate from it.
If the track is known does not mean that it is safer. "

You know how a man does it work?


Half of uncertainty, afraid to cut into the new and unknown things.

Are you sure you have noticed yourself is that you are only trying out one thing, if people have already told me that it is worth it to start.

No matter how great experience even skydiving, while you're afraid to cut it alone until it encourages a smaller team that he will not fall into wrong with you and you're going to reach land safely, even if it does not open the main canopy.

This is the case in business. To ensure safety, only dip into things that people had tried it for you.

In vain you fumble, the idea must be some people who will tell you to cut it.

This habit is an unpleasant downside.

By the time you get so far as to get, the storytelling and you can  for implementation by then, it had already expired disc will be the idea and you just bickering with the crowd the falling crumbs with it and of course  that was not so good idea .


The Best Marketing Methods
The Best Marketing Methods

There will be some who have long since squeezed the idea that you could, while you missed the implementation.

They came because they had the courage to embark on the first uncertain.

At the time, the few people who ventured into quickly stuffed his pockets before the crowd realized - Encouraged by these successes, few people - that is a good idea, he had already dealt with everyone arriving late and left the gnawed bones.

Why did I write this now?


The site evaluated the articles and the numbers show that my visitors scored off precisely those articles that are published in the most spectacular ways that produce results.

Previously I was a technical trader, I was not afraid to deploy, the methods that are not supported by at least five of my friends, and therefore often fall from Alamo caused by tiny steps unpredictable and spectacular success. It taught me not to the concurrent methods for Less, but I dictate the pace and follow me (limp) of the competition.

Why do not you also could you use it to rival the fear of insecurity?


Here is the article on acted as a 100% money back guarantee. Taunting gets poor scores.

You know what that means?


If you dare to take ...

But first I'll tell you a secret. When I started to give such a guarantee on all my products, has dramatically increased the number of orders, but what's even funnier is that absolutely no one lived in the possibility of exchange!

Do not think that I have betrayed the world  products.

Only busted machines are brought back, which previously would have been returned, but "sorry I changed my mind" never once occurred since the buy-back years.

Why is this so?


The reasons I wrote the article on the site.

So. If you even dare to undertake such a guarantee, everyone around you will look like a lunatic, a competitor will laugh at you, but only you will know that this method is much to clients.

Do not think that the novelty of such reckless and seemingly suicidal guarantee, as more and more people use.

You should not wait until it will be expired plates.

You should be introduced to facilitate the purchasing decision, and customers get it, because the time will come when everyone will offer something like that, and you have to use because customers will be given to the newspaper that the competition already offers such a thing.

But by then it's not going to make money, but will be mandatory, such as Social Security payments.

No guarantee is this blog post ...

But that you will now have to dictate the pace and you have to reach to the entire profession You copy and imitate.

We should not wait until the crowd will force a change, have to take risks in the news, and he must squeeze ideas, as long as they have "juice"!

Preferred are, because there are a couple of article on the site, which may have scored points off a rival, they may be the followers, because only then will they change whenever ...

But the sequel even know you had a few minutes ago

Marketing Tips: How Effective Is Your Marketing?

Effective Marketing tip # 1


First, it clarifies itself, what is the reason for someone to buy rather than competition. Faster? Less expensive? Friendlier? Today, the world of mediocrity many companies claiming that he is right, but in fact are the same - the same people employ the same software used to like their products, and their prices are similar like the competition

Since the customer does not buy the product or service, but also advantages, PROFITS, therefore, the product approach blindness worth asking the question: what will the customer really me? You do not nobody believes that the drill purchasing really did not need to drill a hole in the wall? (Example Fixler by Laszlo). All this certainly does not hurt if the consumer to make a profit greater than the cost of the purchase from us!

Effective Marketing tip # 2


I guess no one will be surprised if I say - much easier to develop a marketing strategy, we know exactly where the target. To access the "success" easier to find on the way, as if they are entrained ourselves somewhere. So it's time to ask the question: Why and how customers will choose me?

1. What is the company's current marketing position (compared to competitors), and what about the future? - (Example: We are currently in the tenth restaurant in the city, within 3 years we will be second in terms of turnover).

2. How do the customers of the company now and in the future? - (Example: the city's most fashionable place as they know us, we will be within 3 years "of the restaurant.")

3. How will you achieve and maintain this new position? - (Example: I try to maintain a core customer base and broaden my mouth advertising through recommendations consistently high customer satisfaction.)

Marketing Tips: How Effective Is Your Marketing?
Marketing Tips: How Effective Is Your Marketing?


Effective Marketing tip # 3


Why it works less and less on traditional marketing?

1. If you (employees) do not believe in the product, non-persistent and regular practices regarding the promotion there is likely a successful way. Without ensure that you have adequate resources and misplaced effort is likely to be the youngster marketing ...

2. If buyer's not available in a few sentences argument, you benefit agreements with the business, do not expect serious laurels. Precisely formulate what you want the customer and must be clean, how it fits into the process of the company.

3. Poor positioning of the competition indistinguishably (huhhh, was not easy to describe), the same advantages and the same price - a precise description of the road leading to failure. It is clear that what their business offers and why you should turn to you.

4. Keep It Simple Stupid i.e, that is: Keep it simple, geeks! Proper focus, clarity, simplicity leads to profits sooner than the over-complicated and complicated procedures.

Effective Marketing Tips # 4


A typical day at 12 o'clock we met in newspapers, packaging, radio and TV in 4000 marketing message.

To get this message across mush called hear those who are aiming, it needs to repeat 7 times.

In addition, as three messages on average only one to reach the recipient (the postman bitten by a dog, the e-mail you delete a spam filter, the newspaper steal your neighbor, your child into talking to the radio broadcast, the letter to dispose of the secretary), worth 3 times Marketing repeat our message. That is a total of 3 × 7 = 21 you need to repeat the message in the head and delivering to achieve that is to remember it. Most companies will stop much of communicating ago!